In my Advanced Advertising course at the University of Michigan-Flint, we were tasked to create an advertising campaign for the Humane Society of Genesee County in small groups. My group of four collaborated with the Humane Society of Genesee County and presented a campaign that focused on the Humane Society of Genesee County's local roots. The below campaign guide details the social media strategies, brand guidelines, stickers, social media graphics, and visual media created for this local client.
The full campaign guide can be viewed at https://view.flipdocs.com/?ID=10024235_500317 .
COM 316, Advanced Advertising at UM-Flint, Winter 2020 Semester at the Humane Society of Genesee County
